It is incredible what advertising can do for a new IP. This has been illustrated recently in the sudden increase in sales of Professor Layton and the Curious Village. I have been very high on this game since buying it the week it came out (over a year ago now). However, the sales of the game in the U.S. have been lackluster (sales in Europe have been amazing however). About a month ago Nintendo released two commercials featuring Lisa Kudrow being somewhat rude to another lady as they play Professor Layton.
Since the airing of these commercials on cable TV sales for Professor Layton have been increasing each week. Last week the game sold almost an estimated 52,000 copies. This is the largest weekly sales to date for the game (incredible since it has been on the market for 61 weeks). Commercials such as these really help bring new games into the conscience of the more casual audience.
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